If you have ever had to buy laundry detergent, you have probably come across the brand Wisk. Known for its powerful stain-fighting formula, Wisk has been a popular choice for consumers for decades. But have you ever wondered who actually makes this laundry detergent? In this article, we will take a closer look at the history of Wisk and the company behind it.
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The History of Wisk
Wisk was first introduced in the United States in 1956 by the Lever Brothers Company. At the time, it was one of the first laundry detergents to contain enzymes, which helped to break down tough stains such as grease and oil. The original formula was a liquid detergent that was marketed as a “revolutionary new product” that could “out-clean any other laundry product on the market.”
Over the years, Wisk has undergone several changes and rebrandings. In the 1970s, the formula was changed to a concentrated powder. In the 1980s, it was rebranded as Wisk Ultra and marketed as a “super-concentrated” formula that could clean even the toughest stains. In the 2000s, the formula was changed again to a liquid gel and marketed as a “high-efficiency” detergent that was safe for use in high-efficiency washing machines.
The Company Behind Wisk
So who actually makes Wisk detergent? The answer is: Henkel. Henkel is a German chemical and consumer goods company that was founded in 1876. It is one of the largest consumer goods companies in the world, with brands such as Persil, Schwarzkopf, and Dial in its portfolio.
Henkel acquired the Wisk brand from Unilever in 2008. At the time, Wisk was struggling to compete with other laundry detergent brands such as Tide and Gain. Henkel saw an opportunity to revitalize the brand and bring it back to its former glory.
Since acquiring Wisk, Henkel has made several changes to the formula and packaging. In 2016, the brand was rebranded as “Wisk Deep Clean,” with a new formula that promised to penetrate deep into fabric fibers to remove tough stains. The packaging was also updated to be more modern and eye-catching.
How Does Wisk Compare to Other Laundry Detergents?
When it comes to laundry detergent, there are a lot of options on the market. So how does Wisk compare to other brands? According to Consumer Reports, Wisk is a solid performer when it comes to stain removal. In a recent test, Wisk Deep Clean scored higher than both Tide and Gain in removing tough stains such as grass and blood.
One thing to keep in mind, however, is that Wisk can be more expensive than some other laundry detergents. This is because it is a concentrated formula, meaning you can use less detergent per load. But if you are on a tight budget, you may want to consider other options.
In conclusion, Wisk is a popular laundry detergent brand that has been around for over 60 years. The brand has undergone several changes and rebrandings over the years, but it remains a favorite among consumers for its powerful stain-fighting formula. And while the brand may have changed hands over the years, it is currently owned by Henkel, one of the largest consumer goods companies in the world.
Q: Is Wisk a high-efficiency detergent?
A: Yes, the current formula of Wisk is safe for use in high-efficiency washing machines.
Q: How long has Wisk been around?
A: Wisk was first introduced in the United States in 1956.
Q: Does Wisk have any special features or benefits?
A: Yes, Wisk is known for its powerful stain-fighting formula that can penetrate deep into fabric fibers to remove tough stains.
Q: Is Wisk more expensive than other laundry detergents?
A: Yes, Wisk can be more expensive than some other laundry detergents because it is a concentrated formula.
Q: Where can I buy Wisk detergent?
A: Wisk is available at most grocery stores and retailers that sell laundry detergent. You can also purchase it online from retailers such as Amazon.