When it comes to golf clubs, there are a plethora of brands and manufacturers to choose from. One brand that has gained a loyal following among golf enthusiasts is Snake Eyes. The brand offers a range of golf clubs, from drivers to putters, that are known for their high quality and performance. But who makes Snake Eyes golf clubs? In this article, we’ll take a closer look at the history of the brand, its ownership, and the manufacturing process.

The History of Snake Eyes Golf Clubs

Snake Eyes was founded in 1996 by Terry Koehler, a former golf professional who was dissatisfied with the golf clubs available on the market at the time. He wanted to create clubs that were designed for serious golfers who wanted to improve their game. Koehler’s vision was to create clubs that were not only high quality but also affordable.

The brand quickly gained popularity among golfers, who were drawn to its commitment to quality and performance. In 1998, Snake Eyes was acquired by Golfsmith International Holdings, Inc. (now Golf Galaxy), a leading retailer of golf equipment and accessories. This move helped to expand the brand’s reach and made its clubs more widely available to golfers.

Who Owns Snake Eyes Golf Clubs?

As mentioned, Snake Eyes was acquired by Golfsmith International Holdings in 1998. However, in 2017, Golfsmith filed for bankruptcy and was subsequently acquired by Dick’s Sporting Goods. Today, Snake Eyes is owned by Dick’s Sporting Goods, which has continued to maintain the brand’s commitment to quality and performance.

The Manufacturing Process

Snake Eyes golf clubs are known for their high quality and attention to detail. The brand uses advanced technology and materials to manufacture its clubs, ensuring that each one is designed to perform at the highest level. The manufacturing process involves several steps, including:

Design

The design of Snake Eyes golf clubs is based on the latest research and technology. The brand’s engineers and designers work together to create clubs that are optimized for performance and accuracy. They use advanced software and computer modeling to design the clubs, taking into account factors such as weight distribution, loft, and face angle.

Materials

Snake Eyes uses only the highest quality materials in its golf clubs. This includes premium metals such as titanium, stainless steel, and tungsten, as well as advanced composites and polymers. The materials used in each club are carefully selected to optimize its performance and durability.

Testing

Before a Snake Eyes golf club is released to the market, it undergoes rigorous testing to ensure that it meets the brand’s high standards. The clubs are tested for performance, accuracy, and durability, using advanced equipment and testing protocols.

Production

Once a design has been finalized and tested, the production process begins. Snake Eyes golf clubs are manufactured in state-of-the-art facilities using advanced production techniques. Each club is carefully crafted by skilled technicians, who ensure that it meets the brand’s high standards for quality and performance.

Conclusion

Snake Eyes golf clubs are known for their high quality, performance, and affordability. The brand has a loyal following among golf enthusiasts, who appreciate its commitment to innovation and attention to detail. While Snake Eyes is now owned by Dick’s Sporting Goods, the brand’s commitment to quality and performance remains unchanged. Whether you’re a beginner or a seasoned pro, a Snake Eyes golf club is a great choice for anyone looking to improve their game.

FAQs

Q: What types of golf clubs does Snake Eyes offer?
A: Snake Eyes offers a range of golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters.

Q: Where can I buy Snake Eyes golf clubs?
A: Snake Eyes golf clubs are available at Dick’s Sporting Goods stores and online.

Q: Are Snake Eyes golf clubs expensive?
A: While Snake Eyes golf clubs are designed for serious golfers, they are also affordable, making them a great choice for anyone looking to improve their game.

Q: How long has Snake Eyes been in business?
A: Snake Eyes was founded in 1996, making it one of the more established brands in the golf industry.

Q: Does Snake Eyes offer custom fitting?
A: Yes, Snake Eyes offers custom fitting for its golf clubs, ensuring that each one is optimized for the golfer’s individual swing characteristics.