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Who Makes Route 66 Jeans: The Story Behind the Iconic Denim Brand
When it comes to iconic denim brands, Route 66 Jeans is one of the names that instantly comes to mind. Known for their quality denim and vintage-inspired designs, Route 66 Jeans has become a staple in the world of fashion. But who makes Route 66 Jeans? In this article, we’ll explore the history and origins of the brand, its current state, and the people behind its success.
The History of Route 66 Jeans
Route 66 Jeans was founded in 1977 by a group of denim enthusiasts who wanted to create a brand that embodied the spirit of the iconic Route 66 highway. The highway, which stretches from Chicago to Santa Monica, was a symbol of freedom, adventure, and the American spirit. It was the perfect inspiration for a denim brand that aimed to capture the essence of the American West.
At the time of its founding, Route 66 Jeans was a small, independent brand that catered to a niche market of denim aficionados. The brand quickly gained a reputation for its quality denim and vintage-inspired designs, and soon became a cult favorite among fashion enthusiasts.
The Rise of Route 66 Jeans
In the 1980s and 1990s, Route 66 Jeans began to gain mainstream popularity. The brand’s vintage-inspired designs and high-quality denim resonated with a wider audience, and Route 66 Jeans soon became a household name.
The brand’s rise to fame was aided by a number of high-profile endorsements. Celebrities such as Bruce Springsteen, Tom Cruise, and Madonna were all spotted wearing Route 66 Jeans, which helped to catapult the brand into the mainstream.
Who Makes Route 66 Jeans Today?
Today, Route 66 Jeans is owned by the Sears Holdings Corporation, a conglomerate that also owns other iconic American brands such as Kenmore, Craftsman, and DieHard. While the brand has changed hands several times over the years, its commitment to quality denim and vintage-inspired designs has remained unchanged.
The current team behind Route 66 Jeans includes designers, merchandisers, and marketers who work together to create new collections and promote the brand. While the team has changed over the years, the brand’s commitment to quality and authenticity has remained constant.
The Design Process
The design process for Route 66 Jeans begins with a deep dive into the brand’s archives. The team looks at vintage denim from the 1940s and 1950s to get inspiration for new designs. They also look at current fashion trends and try to incorporate them into the brand’s classic designs.
Once the design team has come up with new ideas, they work with the merchandising team to determine which designs will be produced and in what quantities. The team also works closely with manufacturers to ensure that the quality of the denim meets the brand’s high standards.
The Manufacturing Process
Route 66 Jeans are manufactured in a number of different countries, including the United States, Mexico, and China. The brand works with a number of different manufacturers to produce its denim, and each manufacturer is carefully vetted to ensure that they meet the brand’s standards for quality and ethical manufacturing practices.
The manufacturing process for Route 66 Jeans begins with the denim itself. The brand uses a variety of different types of denim, including raw denim and stretch denim. Each type of denim is carefully chosen to suit the specific design of the jeans.
Once the denim has been selected, it is cut and sewn into the final product. The brand’s commitment to quality means that each pair of jeans is carefully inspected to ensure that it meets the brand’s high standards.
The Future of Route 66 Jeans
Route 66 Jeans has come a long way since its founding in 1977. Today, the brand is a household name and a staple in the world of fashion. But what does the future hold for this iconic denim brand?
The team behind Route 66 Jeans is committed to continuing to create high-quality denim that embodies the spirit of the American West. They are constantly looking for new ways to innovate and stay ahead of the curve, while still staying true to the brand’s roots.
As long as there are denim lovers who appreciate authenticity and quality craftsmanship, Route 66 Jeans will continue to thrive. The brand’s commitment to quality and authenticity has made it a timeless classic in the world of fashion.
In conclusion, Route 66 Jeans is an iconic denim brand that has become a staple in the world of fashion. From its humble beginnings as a small, independent brand to its current status as a household name, Route 66 Jeans has remained true to its commitment to quality denim and vintage-inspired designs.
While the brand has changed hands several times over the years, its core values have remained constant. The team behind Route 66 Jeans is committed to continuing to create high-quality denim that embodies the spirit of the American West, and as long as there are denim lovers who appreciate authenticity and quality craftsmanship, the brand will continue to thrive.