Who Makes Mellow Yellow

If you’re a fan of the classic soda Mellow Yellow, you might be wondering who is behind this fizzy drink. Mellow Yellow is a lemon-lime flavored soda that was first introduced in the United States in 1979. It’s a popular choice among soda drinkers and is known for its bright yellow color and refreshing taste. But who exactly makes Mellow Yellow? In this article, we’ll take a closer look at the company behind the soda and its history.

The History of Mellow Yellow

Mellow Yellow was introduced to the United States by the Coca-Cola Company in 1979. The soda was created as a response to the growing popularity of Mountain Dew, which was dominating the citrus soda market at the time. Coca-Cola hoped that Mellow Yellow would be able to compete with Mountain Dew and other citrus sodas.

The soda was originally marketed as a "citrus-flavored soda" and was sold in a green and yellow can. However, in the 1980s, the soda underwent a rebranding and was marketed as a lemon-lime soda. The can also changed to its iconic bright yellow color, which is still used today.

Over the years, Mellow Yellow has undergone several changes in its formula and marketing. In the 2000s, Coca-Cola tried to market the soda as a more energy-boosting drink with added caffeine. However, this was not successful, and the soda reverted back to its original formula.

The Company Behind Mellow Yellow

So, who exactly makes Mellow Yellow? The answer is The Coca-Cola Company. Coca-Cola is a multinational beverage corporation that is based in Atlanta, Georgia. The company was founded in 1886 and is known for its flagship product, Coca-Cola.

Over the years, Coca-Cola has acquired a number of other beverage brands, including Sprite, Fanta, and Minute Maid. Mellow Yellow is just one of the many brands that Coca-Cola owns.

Mellow Yellow Today

Today, Mellow Yellow is still sold in the United States and is available at many retailers and fast-food chains. The soda is also available in other countries, including Japan and Australia.

However, Mellow Yellow is not as popular as it once was. In recent years, soda consumption has declined in the United States, and many people are turning to healthier beverage options. This has led to declining sales for many soda brands, including Mellow Yellow.

Despite this, Mellow Yellow still has a dedicated following and is enjoyed by many soda drinkers. The bright yellow can and refreshing taste make it a popular choice for those looking for a citrus-flavored soda.

Final Thoughts

In conclusion, Mellow Yellow is a lemon-lime flavored soda that was introduced to the United States by The Coca-Cola Company in 1979. The soda was created as a response to the growing popularity of Mountain Dew and has undergone several changes in its formula and marketing over the years.

Despite declining soda consumption in the United States, Mellow Yellow still has a dedicated following and is enjoyed by many soda drinkers. The bright yellow can and refreshing taste make it a classic choice for those looking for a citrus-flavored soda. Though it may not be as popular as it once was, Mellow Yellow remains a beloved brand in the world of soda.