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Who Makes Lexus?
Are you a fan of luxury vehicles? Do you love to drive cars that are not just stylish and elegant but also comfortable and safe? If yes, then you must have heard of the famous car brand, Lexus. Lexus is a luxury car brand that offers some of the best vehicles in the market. But do you know who makes Lexus? In this article, we will explore the history of Lexus and the company behind its creation.
Introduction to Lexus
Lexus is a luxury car brand that was created by the Japanese automobile company, Toyota. The brand was launched in 1989 and has since then become one of the world’s most popular luxury car brands. Lexus offers a wide range of vehicles that are known for their superior quality, advanced technology, and exceptional performance. The brand operates in over 90 countries and has a loyal customer base that continues to grow.
The Birth of Lexus
The history of Lexus dates back to 1983 when the Toyota Chairman, Eiji Toyoda, proposed a new idea for the company to create a luxury car brand that would compete with the likes of Mercedes-Benz and BMW. The idea was to create a car that would be smoother, quieter, and more comfortable than any other vehicle on the market. Toyota gathered a team of designers and engineers who spent six years working on the project. In 1989, Toyota launched the Lexus brand, and the first vehicle to be released was the LS 400.
Who Makes Lexus?
As mentioned earlier, Lexus is a car brand that is owned by Toyota. Toyota is a Japanese multinational automobile company that was founded in 1937. Toyota is one of the largest automobile manufacturers in the world, with its headquarters located in Toyota City, Japan. The company produces a wide range of vehicles, including cars, trucks, and buses, and has a presence in almost every country in the world.
Lexus vehicles are manufactured in several locations around the world. The brand’s manufacturing plants are known for their state-of-the-art technology and advanced production techniques. Lexus vehicles are produced with the utmost attention to detail, ensuring that every car that leaves the factory is of the highest quality.
One of the most significant manufacturing locations for Lexus is the Tahara plant in Japan. The Tahara plant is where the LS sedan and LC coupe are produced. The plant is known for its advanced production techniques, including the use of robots to produce the vehicles’ bodywork and the use of laser welding to join the vehicle’s parts.
Lexus vehicles are known for their unique and stylish design. The brand’s designs are inspired by the Japanese culture and the brand’s philosophy of Omotenashi, which means hospitality. Lexus vehicles are designed to provide the driver and passengers with the ultimate driving experience by offering a comfortable and luxurious interior that is both stylish and functional.
The brand’s design philosophy is evident in every vehicle that Lexus produces. The brand’s vehicles are sleek and elegant, with a focus on attention to detail. The interior of Lexus vehicles is luxurious and comfortable, with high-quality materials used throughout.
Lexus is known for its advanced technology, and the brand’s vehicles are equipped with some of the latest technology features. Lexus vehicles are designed to offer the driver and passengers a comfortable and convenient driving experience.
One of the key technology features of Lexus vehicles is the brand’s infotainment system. The system is designed to be user-friendly and intuitive, allowing the driver to control the vehicle’s features with ease. The system also offers a wide range of entertainment options, including music streaming and satellite radio.
Lexus vehicles are known for their exceptional safety features. The brand’s vehicles are equipped with the latest safety technology, including advanced airbag systems, collision avoidance systems, and lane departure warning systems. Lexus also offers a range of driver assistance features that help to make driving safer and more comfortable.
The brand’s commitment to safety is evident in its vehicles’ crash test ratings. Lexus vehicles consistently receive high ratings from organizations such as the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety.
Lexus vehicles are known for their exceptional performance. The brand’s vehicles are designed to offer a smooth and comfortable ride, while also providing exceptional power and handling. The brand’s vehicles are equipped with powerful engines that offer impressive acceleration and speed.
One of the most significant performance features of Lexus vehicles is the brand’s hybrid technology. Lexus was one of the first luxury car brands to introduce hybrid vehicles, and the brand’s hybrid technology is still one of the most advanced in the market. The brand’s hybrid vehicles offer excellent fuel efficiency without compromising on performance.
Lexus Customer Service
Lexus is known for its exceptional customer service. The brand’s customer service team is knowledgeable and helpful, and they go above and beyond to ensure that every customer is satisfied with their experience.
Lexus offers a range of customer service options, including online support, phone support, and in-person support. The brand also offers a range of services to help customers maintain their vehicles, including maintenance plans and roadside assistance.
Lexus Awards and Recognition
Lexus has received numerous awards and recognition for its vehicles’ quality, performance, and design. The brand has won several awards from organizations such as J.D. Power and Associates, Consumer Reports, and Motor Trend.
Lexus vehicles have also been recognized for their environmental sustainability. The brand’s hybrid vehicles have received several awards for their impressive fuel efficiency and low emissions.
In conclusion, Lexus is a luxury car brand that is owned by Toyota. The brand is known for its exceptional quality, advanced technology, and exceptional performance. Lexus vehicles are designed to offer the driver and passengers a comfortable and convenient driving experience, while also providing exceptional power and handling. The brand’s commitment to safety, customer service, and environmental sustainability has earned it numerous awards and recognition. If you are looking for a luxury vehicle that offers the best in quality, performance, and design, then Lexus should be at the top of your list.