Who Makes Herters Ammo

Who Makes Herters Ammo?

Herters Ammo is one of the most popular and trusted brands of ammunition in the market today. Herters is known for producing high-quality ammunition for firearms, including rifles, shotguns, and handguns. But who makes Herters Ammo? In this article, we will explore the history of Herters and its ownership, as well as the company’s manufacturing process and the quality of its products.

The History of Herters

Herters was founded in 1893 by George Leonard Herter, a businessman and outdoorsman from Minnesota. The company started as a small hunting and fishing store, but it quickly became one of the largest mail-order sporting goods companies in the world. Herters expanded its product line to include firearms, ammunition, reloading equipment, and other outdoor gear.

The company continued to grow throughout the 20th century, and its products became synonymous with quality and reliability. Herters Ammo, in particular, gained a reputation for being some of the best ammunition available. However, the company faced financial difficulties in the 1960s and was eventually sold to another company.

Ownership of Herters

Today, Herters is owned by Cabela’s, a major sporting goods retailer. Cabela’s acquired Herters in 2013, and since then, the brand has been exclusively sold through Cabela’s stores and website. This acquisition allowed Cabela’s to expand its product line and offer customers a wider selection of ammunition options.

Manufacturing Process of Herters Ammo

Herters Ammo is manufactured by Vista Outdoor, a leading producer of outdoor sports and recreation products. Vista Outdoor has several manufacturing facilities located throughout the United States, including in Idaho and Arkansas.

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The manufacturing process for Herters Ammo involves several steps, including the selection of quality raw materials, precise measurements and weight checks, and rigorous testing to ensure the ammunition meets industry standards. Herters uses state-of-the-art equipment and technology to ensure its products are consistent and reliable.

Quality of Herters Ammo

Herters Ammo is known for its consistent quality and reliability. The company uses only high-quality components in its ammunition, including brass casings and premium powders. Herters also employs strict quality control measures to ensure each round meets its stringent standards.

Herters offers a wide range of ammunition options, including hunting and target shooting rounds. Its hunting ammunition is designed to provide maximum stopping power and accuracy, while its target shooting ammunition is engineered for consistent performance and precision.


Herters Ammo is a trusted brand in the firearms and ammunition industry. While the company has a long and storied history, it is now owned by Cabela’s and manufactured by Vista Outdoor. Herters Ammo is known for its consistent quality and reliability, thanks to the company’s stringent manufacturing process and use of high-quality components. If you are in the market for ammunition, consider giving Herters Ammo a try.

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